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Wednesday, July 27, 2016

How To Use The Internet To Increase Hotel Visitors

Hoteliers need to be tech savvy these days. Any hotel that does not take advantage of the options offered by the internet will be doomed to fail. In many cases bankruptcy could have simply been avoided by taking advantage of what the online world offers, according to the work of Patrick Imbardelli.

There are so many things that have to be understood about this topic. You need to use various channels and you should take some smart steps during management phase so that you can increase hotel visitors. Here are some of the great channels that can be utilized.


Using Social Media

Social media now stands out as a tremendous way to be able to connect with the potential customers. This does include YouTube, Facebook and Twitter but there are so many others that should be taken into account. It is not that difficult to take advantage of this opportunity. As a simple example, YouTube videos that present the hotel can easily showcase the main reasons why the visitor should choose you over the competition.


The Website – Local Optimization

One thing that is highly important at the moment is to use local SEO techniques for your site. This may mean working with a professional SEO company that is specialized in local search engine optimization. As a simple example, you want to submit the address and the website to Google My Business and Google Maps, among other options that may be considered. This can bring in visitors for years from now.


Online Hotel Booking


Nowadays, most hotels gain a large part of the business from online booking. This is always something that is really important and you should be sure that you are going to make this process as simple as possible. There are so many different online booking websites that allow people to book hotel tickets, like Priceline, Kayak or Expedia. The hotel management system you have set up has to be connected to the online booking program that is as diverse as possible. If it is as automated as possible, all is perfect.


Dealing With Reviews

It is important to allow visitors to write reviews about the experience that they had at your hotel. This includes both the positive and negative reviews. In the event that the negative reviews are going to appear, respond to them. You want to be human in your online promotion campaign. Obviously, it would always be great to have more positive reviews. In order to do this you will need to be sure that you offer the best services.


Being Internet Savvy

· Always review the website. If possible, work with professional online marketers in order to analyze everything and make the necessary positive changes.
· Always use social media.
· Always embrace the different online marketing techniques that can be used.
· Visit the review sites and have profiles there.
· Use the guidelines that Google offers for search engine optimization purposes.

Do all that it takes to make it easy for potential visitors to find you on the internet. This will increase your business.​

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